If you wonder about how long interviews should last, the quick answer is “It should end before I want to kill the guest.”
Seriously, in practical terms, plan on ONE segment. Anything past that should earn its way onto the air by adding something new and compelling to the interview.
Remember, an interview’s purpose isn’t to drum up business for the guest. It’s to make the guest come across as interesting enough or entertaining enough for me (as a listener) to even CARE about what they’re pushing, whether it’s a new album, concert, movie, charity, etc.
And I’d recommend never having a guest on for more than an hour, no matter who it is.
No doubt you’ve heard “leave the listener wanting more,” but not all air talents have the discipline to really do it. The minute you find yourself checking the clock to see how soon this segment will be over, you should have already ended it.
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Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.