TK Tip 5 – 2 words – 2 words -2 words (click to hear mp3 version)
I’m big on giving air talents specific tools to use, not just talking about “pie in the sky” aspirations.
We hear about “telling stories” every day, but exactly HOW to do that is usually never really explained; only “critiqued.” This is like learning about heat by putting your hand down on a hot stove. That’s not Coaching.
Here’s a foolproof method for laying out any break:
- Write down 2 or 3 words for the “open.”
- Under those, write down a couple more words for the next “copy point.”
- “Rinse and repeat” with the “2 words” mechanic.
- Then write down a couple of words for your “exit.”
So let’s take a story and “workshop” it:
Having a baby.
Baby comes NOW.
It comes out like this…
“If you’re a parent, or about to become one, here’s what you go through…you plan everything, from packing a suitcase ahead of time to putting the doctor’s number in your phone to laying out the quickest route to the hospital. This woman in West Boca Raton, Florida, Amy Beth Cavaretta, did all of that, but then she gave birth in front of the hospital! (Oops.) Oh, and on top of that, her husband is a photojournalist for a Miami newspaper! Ewww. Pictures of the birth are not something that guys want to see. Now if you had pictures of how the baby was made…”
The “2 words, 2 words” way of laying out a break keeps you concise. (Always a good thing.)
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Radio Talent Coach
Member, Texas Radio Hall of Fame
© 2013 by Tommy Kramer. All rights reserved.