Tommy Kramer Tip #224 – The Personality Challenge

Get a load of this…my friend Jerry Reynolds, who does “The Car Pro Show” in over 40 markets now, told me that he listens to WBAP in Dallas every morning. When he gets to work, he turns on their app, and listens to the show on his phone as he walks into the building. Once in his office, he plugs his phone into his computer (so the battery won’t run down too much), and continues to listen through his speakers until the show is over.

Now all the statistical evidence today would tell you that this is very untypical….

But I’ll bet it’s not. I’ll bet it never was. People find their favorite personalities and they become friends; companions in their lives. With whatever available time they have, they listen. It’s just that simple.

A brief aside: the guy Jerry was talking about is Hal Jay. He’s one of the most gifted air talents I’ve ever heard, and he’s been that way for decades. The station went from Country to NEWS-TALK, and still kept the same morning show – and never missed a beat! Hats off to you, Hal.

I can’t remember exactly when stations first decided that you didn’t need to keep pumping out personality past 9 AM, because “Everybody’s in the office; it’s wasted energy.”
But it wasn’t long before it became “Let’s go ahead and put it on autopilot at 8 AM, because everybody goes into work earlier now.”

This is the wrong way to think. Not only does this make for boring, plastic radio; it’s also cheating on your talent, and on your ability to keep getting better by firing a few more ‘Content bullets’.

I came up in the era when the midday guy (or girl) was great – entertaining, having fun, and not just checking their email while three more songs segued, then a blithering, overproduced “Imaging” piece snarled something out over a bunch of Star Wars sound effects.

If you’re not getting better, you’re getting worse – because someone who read this is getting better while you sit on your duff.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #223 – Varying your Resets

The other day, for about the gazillionth time, I heard a jock who had a phone call thing going use the exact same story he had told to start the whole thing off as he went into a call.

In our session the next day, I told him, “I don’t get why you’d do this. We just heard that story a few minutes ago.”

His thinking was that if someone just tuned in, they needed a reset to understand the call about it.

I agree – but you should use a DIFFERENT “entry” every time you revisit a subject or play a phone call in response to it.

This is why I preach “camera angles” to everyone I coach. You have to be able to see things from different perspectives to keep a subject fresh.
Otherwise, it’s just “That again?” Click.

The secret to Time Spent Listening isn’t some left-brain “clock” exercise, and it’s certainly not in constantly teasing every single thing you’re going to do. It’s about being WORTH THE LISTENER’S TIME whenever you open the mic. Not being redundant is a good first step. 😄

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #222 – Stage versus Film, and which one you should emulate

A subject came up in a session recently that I’ve written about before, but want to pursue a little further in an effort to help you find your vocal “pocket”.

A very talented jock I’ve worked with for a few months told a good story on the air about how after you marry, you find out what things you and your spouse see differently. In this case, his wife had ordered takeout food, and to his surprise, there was an extra pork shop that he didn’t expect. So he put it in the refrigerator to have for lunch the next day.

However, his wife can’t stand having leftovers in the fridge, so she threw it out!
Seeing this, he became indignant, fished it out of the top layer of the trashcan (yes, like George Costanza in that “Seinfeld” episode with the chocolate éclair), and then he put it back in the fridge.

Here’s where it went sideways, when he overacted the finish, declaring “OF COURSE I’m gonna eat it,” then following that up with a way over-the-top “Now, in order to WIN this argument, I actually have to EAT a pork chop that was THROWN AWAY!”

Too emphatic, too loud, and he lost the reality of the story as a result. Here’s what I told him…

I thought the story was something that everyone can identify with, but the ending was LOUD and a little overly strident. You want to watch overacting, and simply ‘give yourself’ to the words like a film actor, as opposed to a stage actor. Stage actors are concerned with the people in the last row being able to hear the lines, and their movements and gestures are usually a little exaggerated. But film actors — who often have a camera literally just a foot or two away, and have the audience much closer to them because of the big screen they’re on — play it “not so large”, letting inflection and a more real and more nuanced vocal approach pull the audience in.

This is absolutely essential to becoming a truly great talent.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.