TK Tip 1 – Be the Moon, not the Sun (click to hear the mp3 version)
This may sound simple, but it’s the first—and most important—step in being different from everyone else on the air.
Picture the Sun. It’s a big yellow ball of fire—the source of heat, light, and energy for our world. Now picture the Moon. It’s a dead, lifeless rock. All the Moon does is reflect the light of the Sun.
Almost every air talent I’ve ever met wants to be the Sun, and “beam out” to his listeners what he thinks they should hear.
BUT THAT’S NOT THE JOB.
Your job is to be the Moon, and simply reflect back to the listener what he or she already cares about—today—filtered through your experiences, observations, and opinions.
Once you realize this, show prep gets SO much easier. Choose what’s top of mind and relevant, then talk about it. Take your agenda out of the picture. If it doesn’t connect with the listener, it doesn’t matter.
Be the Moon. Let everyone else try to be the Sun.
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Radio Talent Coach
Member, Texas Radio Hall of Fame
© 2013 by Tommy Kramer. All rights reserved.