It’s such a sell-out when someone on a music station has an interview with an artist, and all of a sudden, the radio station and the host just turn into shills for the recording industry. Nothing is more boring than those “So, when does the new CD come out?” and “Where’s the next stop on your tour?” questions, and their lame, predictable answers.
Don’t settle for that pap. Make sure that your interviews have the same entertainment and personality elements as the rest of your show. Have FUN with the interview.
Here’s an example: One time when I was doing a Morning Drive team show on a Country station, my partner and I learned that a singer we were interviewing had a dog that would “sing” along with him, baying and howling while he sang. When we had him on the show a couple of days before he played in a station-sponsored concert, we made sure to have him go get his dog while we had him on the phone, and got the two of them to “sing” together on the air! It was a hoot, and gave the Listener a reason to really like him, since it was so human; so real. It was revealing, and more importantly, it was anti-music business “hype.”
Another thought: If you have something going on that hour, try to get the guest to fit into what the show’s already doing. Bring the guest in as a sort of “co-host” when you can. I used to write things for the guest to do within the framework of the show. They always loved it. (Think about it. They don’t usually get to do that sort of thing.)
Give your listener something to remember when you have a guest on. (A by-product of this is that the artist has fun, forms a little positive opinion of you that he or she files away for the future, and then looks forward to being on with you again the next time.)
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Radio Talent Coach
Member, Texas Radio Hall of Fame
© 2013 by Tommy Kramer. All rights reserved.