I actually heard a jock the other day do this:
“Name the first four American presidents.”
Why? What’s in it for me? If there’s nothing specific, it’s just “please do my show for me.” That’s been the tone of way too many shows for way too long. Plus, when you do something like this—something that isn’t relevant, or that I can ask Siri and get the answer in three seconds—I always wonder what you’re not doing to make room for this kind of stuff.
Stay top-of-mind. Talk about what the listener is already thinking about today. If it’s not in his or her Top 10, blow it off. Your show matters when your Content matters to the listener.
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Radio Talent Coach
Member, Texas Radio Hall of Fame
© 2013 by Tommy Kramer. All rights reserved.