Using too many words will poison a break. People are busy. They have lives. So don’t ramble and waste their time. Being concise is a challenge for most jocks. Talk show hosts in particular get really longwinded. We all know that person who uses 200 words when 40 would do. That’s not the guy we want to have a conversation with.
Use short sentences. FEWER words make it clear, not more words.
Here’s an example:
“Some people taking Viagra will experience side effects, some of which can be severe. Consult your doctor or qualified health professional before taking Viagra, and make sure that you’re healthy enough for sexual activity. If you experience an erection lasting for more than four hours, call a doctor.”
Blah, blah, blah. All they needed was “Ask your doctor before you take Viagra. There could be dangerous side effects.”
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Radio Talent Coach
Member, Texas Radio Hall of Fame
© 2013 by Tommy Kramer. All rights reserved.