TK Tip 2 – Camera Angles (click to hear mp3 version)
In the previous tip, we talked about how to “be the Moon, not the Sun” and choose only what matters most to the listener today to talk about in your show Content. (Of course, there are the formatic elements, and the various aspects of the station—events, contests, promotions, etc. But this is about the real-life stuff that reveals who you are and bonds you and the listener together.)
The real game is selecting the right “camera angle,” just like the process a movie director goes through in rehearsal, or putting together a “storyboard” of each shot he’ll use. Where he puts the camera decides how the story will be told. That’s why a Steven Spielberg or James Cameron is so successful. They use that camera to show—through their eyes—what they believe to be the most compelling view of what’s happening in the scene. And with the great directors, it’s never exactly like anyone else’s.
Let’s take an obvious example, the Oklahoma tornadoes. Is that about the loss of life, the damaged or destroyed buildings, how much it will cost to rebuild, or what the government is going to do about it? Or is it about the amazing stories of people surviving under tons of rubble, or the tireless sacrifices of the first responders, or how WE can help?
How you choose to talk about it – where you put your “camera” – determines whether or not you’re just another radio quacking noise, or you’re someone whose opinion and perspective I want to hear. Choose carefully, or risk “death by button.” (One of the other buttons on my radio, or apps on my iPhone.)
Note: There’s more. Each time you talk about a given subject, you should choose a different camera angle, so it’s not just a repeat of what you said before. It’s an ART, not just a skill.
– – – – – – –
Radio Talent Coach
Member, Texas Radio Hall of Fame
© 2013 by Tommy Kramer. All rights reserved.