TK Tip 4 – The 4 Requirements of a great Air Talent (click to hear mp3 version)
There are four fundamental requirements of a truly good air talent:
(1) Be a good ambassador of the format. Each format has its unique qualities. Country is different from Album Rock. Contemporary Christian is different from Smooth Jazz. HOW they’re different is part of what you’re here to show. Consider the difference between Classic Rock and Oldies. They’re NOT the same.
(2) Be a good “tour guide” for the station—its features, artist pool, website stuff, Promotions, Contests…all that it has to offer.
(3) Be a good deejay (in music formats). That means [A] being patient, not trying to cram too much in, or doing more than one main subject in each break; [B] “riding the wave” of the music by matching each song’s tempo and emotional vibe; and [C] fitting each song, which means not trying to do ultra-serious Content over a “happy” song, or sounding like the music doesn’t matter to you, or like you’ve just been waiting impatiently for the song to end, so you can talk.
(4) I have to learn something about you, and not just what you think. I also want to know how you FEEL; what’s in your heart.
Now ask yourself if you’re doing these things every day. If you’re not, maybe you need some help.
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Radio Talent Coach
Member, Texas Radio Hall of Fame
© 2013 by Tommy Kramer. All rights reserved.