There’s a fine line between giving your best effort and trying too hard.
Oddly enough, I find that many Talents have a lot of trouble talking about things on the air that they feel strongly about. Often it seems like the more they care about something, the longer it takes to say. Now I’m certainly not against putting your heart on the air; we want that. But Emotion has to be channeled, or it just becomes “blah, blah, blah” to the Listener. Think of how many Pledge Drives you’ve watched on PBS or heard on Listener-supported radio where it sounds like they just CAN’T shut up.
So here are three guidelines to get you into the groove:
(1) Start with a “headline,” a ONE-line setup to get into the subject.
(2) Make ONE point.
(3) Wrap it up and move on.
Brevity is the most welcome thing about greatness. Look at the TV shows “Modern Family” or “The Big Bang Theory” as great examples of how humorous or even heartfelt perspectives are delivered in short, tightly-worded dialogue. Every line, right to the heart of the bulls-eye. That’s how you have a long run in prime time.
When you try too hard, the results are worse.
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Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.