Beau Weaver was simply the best radio jock I ever heard, period.
Now he’s now a very successful voice actor based out of Los Angeles, and still one of my closest friends. We first met and worked together as babies several hundred years ago, when Gordon McLendon hired us as part of the staff at KNUS 99, the station that put FM on the map in Dallas.
We were all very young, and constantly running thoughts and techniques by each other, trying to find ourselves as jocks and Production talents. The other day, Beau reminded me of how he’d often play me a spot or promo that he’d done, and I’d keep repeating two things to him: “Don’t use your voice, and don’t try.”
Those are still the two starting places, either for young talent, or for old pros trying to update their sound to still be valid in the 21st century. Let me explain why…
Don’t use your voice.
When you “use” your voice, it sounds phony. The broadcasting world is still far too stocked with people on the air who just LOVE their own voices, and “puke” too much or shout at the listener in an effort to sound “big” or to “impress” them. (Are you listening, Kenny Albert? I’m not 40 feet away. There’s no reason to scream at me.)
It’s not that you don’t want to give it a professional effort. Of course you do, but when you try too hard, you sound strident. That doesn’t bring anyone closer to you; it pushes them away. You pull people toward you by really understanding your “instrument”. Study great actors, and you see the value of LESS volume, less projection. For instance, Tom Hanks doesn’t have what radio people would call a great voice, but he can make you cry. Here’s another great example: Matt Damon at the end of “Saving Private Ryan” at that graveside, turning to his wife and softly saying, “Tell me I’m a good man.” It gets me every time.
Until you fully realize all the techniques available to you that can sway people, you’re just going to be one more voice in a sea of voices, quacking away on the air every day. (And good luck trying to be a voice actor. I’ve been to auditions where they’ve asked “Anyone in radio?” and when some people raised their hands, they were told “Thank you; you can leave.” They never even got a CHANCE to read, because the last thing anyone wants for a national spot is the “deejay” delivery.)
If you’re not in touch with this yet, you need a coach.
Oh, and go to www.spokenword.com to hear Beau Weaver’s work. Whatever he doesn’t have, you don’t need.
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Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.