Bet you’ve heard this a hundred times…one person says something, then the other person says “I was gonna say…” and tacks on another thought. If you’re that second person, this may seem innocuous to you, but it carries several liabilities:
First, it’s not in the “now”, so, of course, it stops the momentum. (Or even makes it go backward.)
Second, what “I was gonna say…” REALLY says is “I’m determined to get this thought in, even though the moment has passed, come hell or high water.”
Third, it gives the impression that you have to get in the last word—or even worse, like you’re trying to “top” the other person’s thought.
So the solution for “I was gonna say” is…don’t say it.
Remember, every single thing said by each person (and that can be a caller or guest) should move the subject FORWARD, like the game “leapfrog” that we played as kids.
When you stop wasting words and embrace the discipline of just letting it go instead of forcing a thought in, you’ll have taken a step forward in being perceived as not wasting the listener’s time. With all the ‘buzz’ about PPM indicating that breaks should be short, it’s important to realize that it’s not really always about length as measured by a stopwatch; it’s also about how long it FEELS.
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Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.