Obviously there are exceptions, but for some reason, a lot of things I hear from jocks on music radio stations these days sound somewhat tenuous in their delivery. So let’s focus on that for a moment.
Here’s the goal:
Be SURE of what you want to say when the mic opens. Stumbling over words because you haven’t really digested them yet, or hemming and hawing around because you haven’t fully fleshed out the “story board” for this break, just makes you sound unprepared or weak.
CERTAINTY carries more weight than anything else. People who sound hesitant, or like the information owns THEM, don’t pull the listener in closer. They’re just audio wallpaper.
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Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.