Just one word can change the listener’s perception of you. Indeed, in the moment, one word can change anything.
“The woman screamed when she saw a moose” is very different from “The woman screamed when she saw a mouse.”
“I took my daughter Angela…” tells me who this person is. “I took Angela…” doesn’t.
“We have Taylor Swift tickets to give away” is about you. “You can win Taylor Swift tickets!” is about me, the listener.
Choose your words carefully. Craft what you do on the air. Stop thinking of what you do as a shift, and think of it as a show. You’re here to be good company, to catch me up on things, and to entertain. Don’t just be “radio” good; be “down to earth, but definitely the life of the party” good.
It’s all about the performance.
And every word matters…both said and unsaid.
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Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.