In the last tip, I talked about Repetition and Redundancy, two things that can wreck a show.
(It also hurts Imaging and commercials, by the way. Imaging doesn’t need to say “Magic 102.9/102.9” with that second time repeated or slightly overlapped. Ugh. And I’m sure we’ve all wanted to unload a double-barreled shotgun at the TV when we heard a phone number given for the thirteenth time in one of those “Call right now!” spots.)
Anyway, the last tip ended with this:
Repetition HURTS breaks. Redundancy KILLS them.
Radio — at least GREAT radio — is always about how concisely you can get things said. A good rule of thumb is “say things ONCE.” What you leave UNSAID is just as important as what you say.
Now let’s add two more rules to that:
1. Make ONE point.
2. Give ONE example.
When you do more, it’s tedious, and makes breaks SOUND longer than they actually are. And remember, trying to be thorough is the enemy of editing.
There’s a LOT more to this…but as John Lennon said when a reporter shouted out “Sing something for us!” during the Beatles’ first U. S. press conference, “We have to have money first.”
– – – – – – –
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.