It’s so different on the other end of the radio.
Recently, a morning show I just starting working with did a break on “Words to not use with kids.” Obviously, it was some article they plucked off the internet, and it sounded like it. They thought it was “interesting”, but to me it was just the easiest road to take, pumping something into the show that was actually just “filler” stuff to take up space between the banner ads on some website.
What I told them:
This isn’t a break that we “make better”. It’s a break that we don’t do.
“Happy generic fluff” is NOT meaningful Content, especially when it just sounds like a self-help or “motivational” book. Be better than that. You’re here to share your thoughts and feelings on things that matter most to the listener TODAY. Not “The 16 Most Important Foods to Avoid” which is usually subtitled something like “Number 9 will amaze you!” (It never does. And I’m going to keep eating hot sauce until it flows out of my ears, no matter what it does to my stomach lining.)
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Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.