Even very bright talents will slip up once in a while and do “pap for the masses”, thinking that it works.
This is what I heard one jock say recently:
“I love this…‘good moms let their kids lick the beaters; great moms remember to turn off the mixer first.’ Yeah, I’ve been there.”
Really? This sounds like a Hallmark Card for Mother’s Day, or something Ann Landers or Erma Bombeck might have written—in 1981. And no, you haven’t “been there,” or we’d have noticed the Child Protective Services van outside that house. (Because, apparently at some point, that mixer was left ON.)
Let’s be clear: I’m certainly not against doing things that are heartwarming or encouraging. That’s fine, but NOT if it sounds insipid or obsequious.
If you don’t know what those words mean, just ask Siri. Because, contrary to what that air talent thought, it’s not 1981 anymore.
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Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.