There’s this dual process that goes on in every great talent’s head…
Part 1 is being right here, right in THIS MOMENT, as it pertains to Performing.
Part 2 is being right here, right in this moment, as it pertains to EDITING – “How would I edit this? Is this the right place to get out?”
That part – the part of you that, even as you’re doing the break, is weighing and measuring “how much is too much?” – is the sense you want to develop.
You can always tell when something really worked on the air: it doesn’t need any editing to make a promo out of it.
THAT’S when you know you’ve struck gold.
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Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.