As we continue to talk about establishing a stronger, “A-level only” caller culture, let’s dive deeper into what prompts that great caller to weigh in.
“Topics and Phone Calls” has become such a boring cliché because (1) you hear it everywhere, with the same people from yesterday calling again with the same type of predictable input today, and (2) because the “topics” are dull to begin with.
So, a couple of rules for you:
Avoid “yes or no” subjects.
The first call agrees; the second call disagrees. There’s nowhere else to go now. Nothing surprising is likely to happen in that scenario. Since every call past the first one has to add something new, “yes or no” subjects inevitably limit, rather than expand, where calls can take you.
Asking for help.
Rather than some generic topic, try being more open, with something that doesn’t lend itself to predictable answers – indeed, something to which there IS NO right or wrong response.
“Valentine’s Day is coming up, and I have NO CLUE what to get my wife. Help!” will get more response than any typical “topic” could ever get, because people LOVE to give advice. In the process of recommending something to you, the caller’s own story will inevitably come out – without soliciting “stories” at all. That’s what makes it sound more organic.
There are many other steps to opening the portal for more meaningful, quality calls to make it onto the air. But like always, you have to avoid doing what everyone else will do.
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Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.