The other day, for about the gazillionth time, I heard a jock who had a phone call thing going use the exact same story he had told to start the whole thing off as he went into a call.
In our session the next day, I told him, “I don’t get why you’d do this. We just heard that story a few minutes ago.”
His thinking was that if someone just tuned in, they needed a reset to understand the call about it.
I agree – but you should use a DIFFERENT “entry” every time you revisit a subject or play a phone call in response to it.
This is why I preach “camera angles” to everyone I coach. You have to be able to see things from different perspectives to keep a subject fresh.
Otherwise, it’s just “That again?” Click.
The secret to Time Spent Listening isn’t some left-brain “clock” exercise, and it’s certainly not in constantly teasing every single thing you’re going to do. It’s about being WORTH THE LISTENER’S TIME whenever you open the mic. Not being redundant is a good first step. 😄
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Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.