In the words of the great Constantin Stanislavski, the father of ‘method’ acting, “IF is the magic word that makes all things plausible.”
When you think “If I were in this situation…” you see yourself IN the scene, and start imagining how you’d feel and what you’d do. This changes your view of it from simple reporter to participant—a whole different ‘camera angle’.
And “If” has a great secondary use, too—replacing those phony-sounding questions that air talents constantly ask.
“Would you like to win tickets to Brad Paisley?” OF COURSE I would, Burpey the Love Spoon. Just tell me how and when.
But saying “If you’d like to win tickets to see Brad Paisley, you’ll have a chance at 7:45” makes you more concise, and it’s a better call to action when you take out the fake ‘rhetorical question’ dance.
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Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.