Tommy Kramer Coaching Tip #550: Open the Door a Little Bit Wider

The best way to build a larger and more loyal audience is to open the door a little bit wider each day. The message is a simple one: “Come on in. Here’s what you and I have in common.”

There are certain techniques I coach in order to avoid people thinking all you do is talk about yourself, but the bottom line Is you want to do this every day. If I don’t learn something today about you that I can relate to, there’s really no connection. Anyone can just select something to talk about, then add a punch line. But that’s not necessarily revealing.

And to REVEAL…is to Connect.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #532: Talking vs. Talking TO Someone

We’ve all heard the station that thinks talking LOUD works, and that people like that.
And we’ve all heard a massive number of air talents that just read stuff off a computer screen with no emotional investment at all. They rattle it off, then move on the next thing.

Shout, Rattle, and Roll.

These things, of course, do nothing for the listener. (Or a client or a sponsor.)

So here’s this week’s tip – ask yourself this question:

Are you just talking, or are you talking to someone?

Some people don’t sound like they’re talking to anyone, or certainly to no one in particular.
Others do okay, but then go on ‘automatic pilot’ when they read something.

This is the starting place. First you “see” (or at least imagine) the listener. Then you simply talk to that person. Not “announce” or “present” to them. Just talk.

Easy, right?

Yeah, so easy that the finest actors in the world spend years learning how to do it better. (Most of them have a coach.)

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #499: The Faceless Name

In the old days, we got listener reaction on the phone. But now, with social media, a lot of input comes from Facebook, etc.

The result is hearing “Jim says…” or “Samantha said…”
Faceless names.
I know nine people named Jim. Which one is he?
I’ve known three women named Samantha. Is this one of them? Is this the one that dumped me for that idiot that played quarterback in High School?
More importantly, did someone named Jim or Samantha actually respond, or are you just making a name up to give the impression that someone posted something about what you said?

I don’t even get the point of mentioning a name. Why not just tell us what was said?

But okay, here’s a cure – give the person’s name and city or area. “Jim from Plano” tells someone in Dallas where Jim’s from. It also says “We’re your station” to Jim, and everyone else in that area. Simple. Now, instead of just a name floating by like a balloon, we have some firmament. And we get a chance to have that name serve a purpose by being connective.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #460: Stats, Polls and Surveys — Poisonous References

“A recent survey says…”
“A new poll shows…”
“According to the latest statistics…”

Those references put us to sleep more times than not. The words themselves are boring. Numbers and percentages even more so.

So here’s what works better (because it’ll will sound more conversational):

“They say…”
“I saw a thing that said…”

And with numbers, trying painting a picture. Instead of “25 percent of people say they read a book when they actually didn’t…” try something more visual and personal, like “Think of your four best friends. One of them lies to you about reading a book.”

Two lessons in this tip:
1. Polls are just measurements of when they’re taken, but to quote Natasha Bedingfield, “the future is unwritten.”
2. Numbers are just numbers. But PEOPLE aren’t numbers. If you want to connect with people, don’t just throw numbers at them.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip $455: How to Get Into Something

How you get into a subject is the first great skill. When you can get to the point easily and concisely, you have a better chance to get the listener to join you.

For years, people have been taught the “headline” mentality, which is a decent thing to keep in mind, but that can also work against sounding conversational.

Keep these thoughts in mind…

1. You have about twenty seconds to “tether” the subject to the listener. Don’t rush, but don’t waste words, either.

2. Start with the Subject first, or start with the Listener first, instead of starting with yourself. Your show is about us, not just about you.

3. You want the listener to be able “see” himself/herself in whatever situation you’re describing.

Refine this one skill and you’ll have a lot fewer ‘swings and misses’ with your Content.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip $452: Any idiot…

The great Larry Ryan in Shreveport, Louisiana, was my first true radio mentor. In our first aircheck session, he stopped the tape and said, “Any idiot can sit there and intro songs…”

That empowered me to DO something on the air. (Larry would keep saying it until you did.)

To update this: Any idiot can read a social media post. I can read Facebook or look at Instagram, etc. without you. What else have you got? What’s something personal you can share with me that we have in common? Use YOUR life…OUR lives.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #447: The Touchstone Factor

A touchstone is something that serves as a conduit between two people. It connects them. I touch this end, you touch that end.

Content on the air is exactly the same – or it fails. If something you talk about is something I can identify with, or see myself doing, that “touchstone” is a winner.

So ask yourself this question: Why would you talk about something that’s only about you?

If I’m not in the picture (as a listener), you’re not going to be very successful.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2021 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #444: Everything is Local, or It’s Not

Sometimes, in an effort to seem “bigger,” we lose focus.

Here’s a question for you: If I hear your station for the first time, does it sound and feel local, or not? (And I’m not talking about street names. I mean things that we share with the listener, things that the listener can picture himself or herself going through, too.)

If you don’t feel local – personal – then you’re generic. (Think generic food, as opposed to “brand name” food. “Corn chips” don’t translate the same as “Fritos.”)

Local = emotional engagement.

Generic = who cares?

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2021 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #423: What Makes You Matter

So in a nutshell, here’s the biggest thing about Content:

You will not matter to anyone unless you talk about something that matters to that person.

I know – this sounds so simple, so the question is, “Why do so many stations fill the air with things that don’t matter to the listener?”

My theory is that they just don’t know yet what the whole purpose of radio is. Or they’re ego-driven, which is the wrong road. Let’s be clear – nobody cares about what you want, or what the board of directors’ goals are. They care only about what you do that entertains them, or informs them about something they might need to know, but maybe they haven’t heard yet.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2021 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #406: A Lesson from Alex Trebek

Watching ‘Jeopardy’ these days is strange for the millions of people of all ages who grew up watching Alex Trebek emcee the show. First, Ken Jennings, the greatest contestant of all time, hosted. Then the Producer of the show, Mike Richards, came in with his “Don Draper” looks and professionalism. Then Katie Couric, enthusiastic, but…

While we know a little about Jennings and a lot about Couric (but in another setting), we knew a lot more about Alex. He loved travel, his pride in Canada was cute, and just the WAY he conducted the show spoke volumes about his respect for what could have been just another Game Show.

Think about that. Why was it different with Alex? Why didn’t the guest hosts capture us like Trebek did?

Because, over time, we learned about Alex, from his appearance to his demeanor, and through the pancreatic cancer diagnosis and treatment that told us all about his dedication to his job. The way he kept the show moving, but knew when to slow it down and elicit stories from the contestants, tease them, applaud them.

Now think about your audience, and their relationship with you. IS there one? Are you doing anything worth their time? Do you know when to keep it moving? Is there anything happening that shares a little about you and your attitude toward doing your job, and how does that compare to an Alex Trebek?

He’ll be remembered by many as the guy who was so universal that he was parodied for YEARS on Saturday Night Live – a show that prides itself on being about THIS week. Would your listenership even notice it if you left?

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2021 by Tommy Kramer. All rights reserved.