Category Archives: Connecting

Tommy Kramer Coaching Tip #627: Think About the Other End of the Radio

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It’s easy to think of radio as a one-way conversation. Hopefully, you get interest, even feedback from listeners, but that’s not how the process begins.

We should start by putting ourselves in the shoes of the listener – and what the likely reaction would be on the other end of the radio; the listener’s end.

Thinking people automatically care about what you’re saying is what makes for lame radio. Sometimes, they don’t. It’s YOUR job to “quality control” what you’re going to do when that mic opens, and to deliver something worth hearing each break you do.

Purpose. A goal. Having one in mind shapes everything that follows.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2025 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #619: Opinions versus Emotions

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Opinions are easy. Emotions are…more difficult. These two things are related, but they’re not the same.

The revealing of an Opinion is fine, but the revealing of an Emotion tops that.
An Opinion is subjective. An Emotion is clear and undeniable.

So sure, let’s hear what you think. But let’s also hear what you FEEL.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2025 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #616: The Death of Asking Questions

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It seems like I’ve had to explain countless times over the years why questions – especially little rhetorical questions, like “Right?” – are ineffective today.

There was a time – about 25 or 30 years ago – when Questions were in vogue. (The “Where’s the meat?” campaign is a good example. You can look up the ads on You Tube.) It was thought then that Questions produced interest in the product.

But in today’s ten-second-attention-span world, they don’t hold water anymore.

I was asked by a GM of one of my stations about this recently. Here was my reply:

Questions are the death of radio. And the death of ads. Henrik Hagtvedt, a Ph.D marketing professor at Boston College, said, “A simple declarative statement is best. Consumers don’t want to think about it; they just want simple information that they can act on. Consumers tend to experience questions as less clear communication than a statement. Hence, they have an adverse reaction.”

So, if you’re shooting for an adverse reaction, a question will get it. But, obviously, no one should want that.

Make Statements instead. They’re stronger.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2025 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #609: The Emotional Void

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In the last tip, I (again) addressed why your Content should tap into an Emotion. This is basic “What’s my motivation?” acting stuff.

But here’s the deal: Over the years, I’ve had a surprising number of air talents tell me that they don’t really HAVE an Emotion about a given subject.

So here’s another tip: If you don’t automatically tap into an Emotion, FIND ONE.

You have to dig into how you feel, then transmit that through your wording, your inflection, even just the general tone of your voice. Trust me, when you do, people can’t help but respond. And you’ll reach a whole different level in how you connect with the Listener.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2025 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #597: The Setup Disease

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“I want to tell you…” “I want to share with you…” “I want to let you know” = announcing that you will tell me something. Instead, Just TELL me. (An added benefit of this is that you take out the *I – me – my” factor.)

*(This is one of my main tenets – not starting a story with yourself. Start with the Subject first, or by referencing the Listener first in some way, THEN you add your part, or your ‘take’ on it. Less ego this way, and it sounds less “presentational”.)

Sometimes, this kind of mistake is on the other end of the Content. Example: You play a call, then recap what we just heard before giving us your take on it. There’s not always a need to do that. Consider just reacting to what we heard, instead.

I still refer to both of these things as the “setup disease,” but it might actually be better described as “over-qualifying things”.

This is just one more way to not sound like everyone else, and to put the Content and the Listener up front – just one of dozens and dozens of little linguistic and grammar usage things that I coach. The more we can “un-radio” the sound, the better. The ‘big picture’ goal is a “VISIT-driven” show.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #590: Memorable Moments

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Here’s a question for you: What stood out on your show today? Anything? A funny line? A really connective ‘take’ on something? A phone call that surprised you?

Great radio is about Memorable Moments.

If YOU can’t remember anything that stood out on your show today, no one else will, either.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #578: The Two Goals When You Open the Mic

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It’s very possible to become overwhelmed by what you’re required to do by the higher-ups. Research studies, guidelines for Content, listener profiles that only provide one side of the equation, etc. can hamstring an air talent to the point that you can feel like there’s nothing you can say. Or you second-guess things, wondering if you’re meeting the sometimes lofty guidelines that are presented to you.

So, let me simplify things for you.

Everything we say on the air should either [A] reinforce what the station is all about, or [B] be about what we have in common with the listener.
There is nothing else.

The brilliant PD’s know this, and don’t get sidetracked with too many thoughts in mind.

Who are you? Why should I listen to you? How are you like me? Those are the unspoken questions in the listener’s mind.

Simple. Have a great day!

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #572: The Barbecue Test

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Here’s a quick way to measure or grade your on-air performance: Is what you’re saying something you’d say at a backyard barbecue to a person you just met?

If it’s not, then why are you saying it?

“Too inside” is a disease. You potentially have a new person tuning in for the first time right now. What are you going to say to welcome that person in? And more importantly, what will you say that compels that person to stick around today, or come back tomorrow?

The simplest, shortest break you do may the one that catches that listener’s attention; that makes him or her think, “This person is like me.”

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #571: In the Mood

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Moods matter. Some shows I’ve heard recently have one – but ONLY one.

We’re humans. We have moods – all sorts of different ones, each day. So, the challenge for you is to not just plaster on a veneer every day, but to have a definable mood to each show.

Tip: Reflect the mood around you – what you feel at home, or when you stop at a store for coffee, or at the place where you work. Feed off that. Let it guide you to be in step with the Listener.

When I sense that you feel what I’m feeling, we bond. And as I always say, we’re not paid by the word; we’re paid by the connection.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #550: Open the Door a Little Bit Wider

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The best way to build a larger and more loyal audience is to open the door a little bit wider each day. The message is a simple one: “Come on in. Here’s what you and I have in common.”

There are certain techniques I coach in order to avoid people thinking all you do is talk about yourself, but the bottom line Is you want to do this every day. If I don’t learn something today about you that I can relate to, there’s really no connection. Anyone can just select something to talk about, then add a punch line. But that’s not necessarily revealing.

And to REVEAL…is to Connect.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.