Tommy Kramer Coaching Tip #384 – Choose ONE

In a recent session, I went over a break the air talent had done with a nice message: how just saying “hi” to someone who’s been emotionally damaged or mistreated may be ‘revolutionary’ to that person.

But he loaded it down with too many examples before settling on that one gesture. There’s a tendency for us to be like lawyers, “stacking up evidence” to fortify our point. But you’re not paid by the example; you’re paid by the CONNECTION.

So whenever you could give a “laundry list” of examples, just choose one to draw a smaller, more precise target for the Emotion to center on.

A closer “sphere of vision” will bring out the more personal, visual, and emotional elements in your Content and its delivery.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2020 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #383 – Nothing is Worse than Being Ignored

One of the main things to keep in mind for any air talent is something that strikes to our very core as human beings: nothing is worse than being ignored.

If you’re on the air, but nothing you do or say really “grabs” the listener, it’s a waste of time.

Here’s a litmus test: What stood out today about your show? (Or any day’s show, for that matter?) You should be able to think “Oh yeah, yesterday was when we did this…”

If you can’t recall something memorable from your show, neither can the listener. We all know about stations who’ve been in a market for years, but with no real success. Let’s not be one of them.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2020 by Tommy Kramer. All rights reserved.