Tommy Kramer Coaching Tip $576: The First Secret to a Great Team Show

In the last tip, I talked about how the old Jack Benny formula (giving each member of the cast or a guest the spotlight) applies today.

Let’s take it one step further – how a slight modification of that principle is the secret to being a great team show.

It’s simple: If each member of the team does his or her best to make the OTHER person sound good, you’re going to be fine. If that’s not the case, there’s an imbalance of power, and that doesn’t work nearly as well.

I did five team shows in my on-air career, and have coached hundreds of them. I can spot whether or not a team show “has it” in ONE break. So can the listener.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #575: How the Jack Benny Format Applies to Radio Today

If you’ve never heard it (or seen his TV show on some classic channel), the Jack Benny Show was groundbreaking in its day. And it still has a basic formula that I assure you WILL work today: he made everyone else the star.

Whether it was his announcer, his wife, a singer, a guest, or any other cast member, Benny was quite willing to take a back seat. He never minded being the butt of a joke, overshadowed by another comedian, or made to look like a fool.

The result? People LOVED HIM. Yes, him. They liked the other cast members, too, but people felt sympathy for – or empathy with – him.

I can’t stress how important this was in my own career, and how many people I’ve coached to use this technique. It always works.

Put your ego aside.

The more you willingly give the spotlight to someone else, the more people will like you.

One caution: In a team show environment, remember that the “side people” can’t completely take over the show. The headliner still has to shine, too.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #568: The “Me Too” thing for Radio

Years ago, when I was riding my Brontosaurus to work, I was paired with a partner named Rick “The Beamer” Robertson to do a morning team show in Dallas. I drove there from Louisiana to talk to the P. D. about the gig, and met Rick for the first time when he arrived about a half-hour later. The first thing he did was to stick out his to shake, and say, “Hi, I’m Rick, your mail-order bride.”
I knew we were going to get along.

The station, sadly, wasn’t that great, but we worked hard to have a great morning show, and did well. It was a lot of fun.

But here’s where you get something to think about…

There was a galvanizing moment a couple of weeks into the job, when Rick and I had breakfast together after the show. (We did this regularly, and it’s something I recommend.) We were going over some stuff that worked well that morning, and Rick pointed out that when I talked about something personal, we got a lot of “Me, too” reactions. (And those listeners’ stories.)

Beamer was laugh-out-loud hilarious, but more performative. Over the next few weeks, we used his lightning-fast wit and a couple of performance bits, but we made a point of diving into his personal life quite a bit.

Frankly, he didn’t like this at first, but I explained it to him this way:

(1) My family and friends all knew that if they didn’t want something on the air, they shouldn’t let me know about it. Everything, every day, was fair game for Content on the air.

(2) The show couldn’t be just about us. It needed to be about ALL of us. To get people to reveal things about themselves, we talked about what we felt.

It worked really well for him, and brought out things in Rick that made him more familiar and three-dimensional.

That’s the lesson: The reaction that you want is “Me, too. That’s how I feel.”

Note: there’s a trick to this. If you just come across as always talking about yourself, that’s not good. So how do you avoid that, but still share? Specific techniques that, once you master them, lead easily to a “reveal” is a big part of my coaching. If you read these tips regularly, you’ll spot the Easter eggs.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #538: Not Being Predictable

A PD in a large market contacted me recently, asking if I’d like to work with their morning team. Since I hadn’t heard it, he was nice enough to send me some audio of the show. He also told me that the lead guy had enjoyed a great deal of success before he came to this station.

But it was pretty typical. Several things all tossed into the air at once. Phone calls about an innocuous subject that didn’t really surprise me. A spate of multiple punch lines to a bit given by two people at breakneck speed (so it couldn’t possibly sound spontaneous). It wasn’t bad, but there just wasn’t anything special about it.

Look, I’ve worked with hundreds of stations in every English-speaking format, coaching many hundreds of air talents, and not being predictable has been a key for all of them. (Consistent = good. Predictable = bad.)

Here’s a first step: Listen to your show yourself, and be honest about whether it would make you come back and listen to it again tomorrow.

Then, weed out anything that sounds typical. Hold your feet to the fire about WHY each thing is done. “This’ll be funny” isn’t nearly as powerful as “This will be something the listener can identify with.” I can hear “topics and phone calls” anywhere nowadays. Get out of the Control Room and meet me in my car. What matters to me (as a listener) supersedes what matters to you.

Oh, and about that team show, I doubt if the PD liked much of what I had to say about it. But I can fix them – if they’ll listen.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #536: The End of the Table

This is primarily a team show tip, based on an aircheck a friend sent me of him and his new female partner.

He’s very conversational. She’s LOUD. And this is something I hear a lot. People (regardless of gender) on the radio seem to get LOUD when they’re talking to each other.

I don’t understand that. You’re supposed to be friends. Why are you shouting at each other? And why are both of you shouting at me?

You want to talk loud enough to be heard at the end of the dinner table, not to be heard at the end of the continent.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #518: The Most Important Thing in Putting a Team Show Together

Over my more than two decades of “officially” being a talent coach, I’ve had a hand in putting dozens of team shows together. (I’ve coached over 300 of them.)

Here’s the most important thing in putting a team show together: Does each of them make the other person sound better?
Not just good. BETTER.

If they don’t do that, don’t put them on the air. Their “ceiling” is going to be low. They’ll reach a certain level, then flatten out.
And the listener may never even consciously think about it, but it will be noticed.

Ask yourself this: how many truly great team shows are there in your market? Even in Top 10 markets, it’s rarely more than a couple. All the others are just driftwood, taking up space on the beach.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #479: Next, Free Time, and Reminder – Team Show Communication

Having coached over 300 team shows, and doing 5 different team shows in my career, I can tell you that true team show communication is often elusive, or sometimes erratic. Let me help you with that.

The minute you close the mic at the end of a break, talk about what you’re going to do next. Lay it out, who’ll do what, etc. then go about your business. It’s free time now, to do whatever you want – talk to each other more (always a good idea), just have a little silent time, check your email…whatever.

Then with about a minute left before you’re going to go on the air again, everything stops. And you briefly go over what you had planned again – who’s going to start, etc.

This is SO easy, and it makes all the difference. You don’t talk each other to death and get bored with each other, and you don’t build in little resentments like “What did he mean by that? He was just staring out the window while I was talking to him.”

That little amount of planning, then free time, then taking a moment to go over the plan again, will give you a relaxed focus. Try it.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #472: How a Team Show is like Baseball

In baseball, the pitcher and catcher better know what the other is likely to do. If you’re a pitcher and throw the wrong pitch, what you don’t want is for the catcher to have to wait for it to stop rolling before he picks it up. 🤣

That’s why they use signals.

All team shows should, too. If you don’t, you’re not going to be as cohesive as you’d like to be. A simple “point at me as you’re saying your last word” leads to instant communication, effortless momentum, and being “tight” but not stepping on each other.

Two other signals:
Hold your hand up and point to yourself = “Come to me.”
Hold your hands up over your face = “Do NOT come back to me. I have nothing.”

This is a foolproof way to sound better.
It’s amazing how many teams have told me “We don’t need signals.”
Yes, you do. Make it easy for yourself and for your partner.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #416: Team Show Tip — What’s Your Partner’s Role?

So many team shows are “the funny person, and the person who laughs at the jokes”.

But often, the funny person isn’t all that funny. And the person who laughs sounds insincere, or even reluctant to live that role.

First of all, there’s a difference between saying funny things (which is pretty rare) and “saying things funny”, which is all about “camera angles” and vocabulary.

But usually, it’s about a lack of “blocking” in the theater sense of knowing what you’re going to do, and where and when that will happen.

“We can’t rehearse. It always seems flat when we do it a second time” is an excuse I hear often, but it’s not about knowing exactly what the other person will say. If you talk about a break beforehand, you don’t have to know what they’ll say. You just need to know WHEN they’ll say it. (And you should know what KIND of comment to expect. That just grows out of knowing each other well.)

Hand signals – which most teams are reluctant to use – make this ultra-easy. It’s stunning how many people think they don’t need them. (And they’re wrong.)

And being willing to get out on the first “reveal” (the First Exit) is another technique that will guarantee success. (Because it’s a surprise even to YOU.)

If you’re just making your partner into an information giver and/or a laugh track, I wish you well, but I won’t be listening. It’s just too predictable.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2021 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #402: Team Shows are like a Marriage

Anyone who’s done a team show knows that it’s very similar to a marriage. As a matter of fact, I know many air talents who refer to their partner as “my work wife” (or husband).

You spend a lot of time together. (If you don’t, you won’t be very good.)
You’re working toward shared goals.
You want it to last. (Especially now, “movement” isn’t nearly the same as it was 20 years ago. A new job is pretty hard to find when one company owns multiple stations. If you divorce one station, you probably divorce all the stations in that cluster, or maybe even all the stations in that company.)

So, remember this: If you “cheat” on a team show, it may bring on a divorce. Here’s how I define “cheating” in the radio context:
Hold your ego in check. If you don’t, resentment sets in.
If you habitually talk over a partner, resentment sets in.
If you don’t share the credit, resentment sets in.

And remember that nobody goes to a party to hear someone fight with his wife.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2021 by Tommy Kramer. All rights reserved.