Tommy Kramer Coaching Tip #324 – The 2 Fastest Ways to Lose the Listener

There are two things that will make someone tune OUT fast:

1. Playing a song he or she doesn’t like. This is why you should definitely want to do music research. The charts don’t say it all, because they’re too general. And what the label reps say is sometimes just a “quacking” noise. My dear friend Randy Brown, an excellent programmer, put it best when he was accosted by a label rep for not playing a certain song. When Randy told him he didn’t think it fit his station, the rep said, “It’s just one song.” To which Randy replied, “Yes, but when it’s playing, it’s the ONLY song.”

2. Two people talking at the same time. This is just annoying, and carries lots of negatives…
It can seem like you’re trying to “top” each other. Or “shout down” each other. Or just that you’re a couple of knuckleheads who don’t “get” that I CAN’T UNDERSTAND EITHER ONE OF YOU WHEN BOTH OF YOU ARE TALKING AT ONCE. (Especially in the car.)

Talk stations should heed these warnings, too. But in Talk, the “song” no one cares for is the Subject that your listener doesn’t care about. If it doesn’t matter to me (as a listener), then I don’t care what you have to say about it. Hello, Sirius/XM…or Pandora…or Spotify…or my iPhone’s playlists.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2019 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #323 — Kick Out “Kicker” Stories

The main challenge in bringing great Content to the table each day is that it takes a little work – something that it seems like the vast majority of air talents now see as more of a nuisance than anything else.

So what we get a lot of the time is the “kicker” story – one of those supposedly “amusing” stories like the “stupid criminal of the day” tripe, or innocuous, space-filling items like one I saw the day of this writing, “What your crush on Keanu Reeves actually means, according to science.”

This is the lamest form of show prep. Here’s why:

1. No one really cares.

2. Anybody who DID care already saw it. (You’re not the only one with internet service, you know.)

3. There’s nothing personally revealing in it. You’re just reading something, then maybe throwing in a comment. Any idiot can do that.

If you really want to improve your show’s Content, start right now by refusing to do ANYTHING that doesn’t matter to – or isn’t relatable to – your listener. Those “kicker” stories are just things to take up space on the page between the ads anyway. You won’t miss them, and your listener CERTAINLY won’t miss them.

When what you talk about actually matters to the listener, you have a real chance to build a solid career. “Radio personality” is a different definition than just “disc jockey”.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2019 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #322 – What You Can Learn from Star Wars

There are many things to learn from great movies, TV shows, and books – all excellent examples of storytelling. And one of the simplest lessons came from the very first Star Wars movie (and continues today): the FIRST LINE sets the stage…

“A long time ago in a galaxy far, far away.”

Bam! In ONE line, you’ve justified everything that follows. And of course, each movie in the franchise then has the “crawl” that explains what’s happening at the precise time of that episode.

But way too often in radio we hear the opposite. Longish setups, too many details, sometimes longwinded explanations of who people are (“my sister’s first college roommate, Christie, who used to date my best friend before that…”). UGH. And anyone who has to say “First, let me give you some background…” deserves your tuning out immediately. That’s like a large sign that says ‘BORING’.

Remember, people bought a ticket to see the Star Wars movie. They didn’t buy a ticket to hear you.

So you OWE the listener a concise, relatable beginning. “That old Barnes & Noble building has been bought…” tells me the bookstore that closed a year ago isn’t going to be abandoned anymore. Maybe I’ll check it out, after you tell me a little bit more about what it’s going to be. But you got my ATTENTION with the first line.

That George Lucas guy was kind of smart. I’ve seen the “a long time ago” line – by itself – get applause in the theater at the beginning of each new Star Wars movie. You don’t have to get applause, but you do have to get noticed. Hopefully, using this tip will help you.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2019 by Tommy Kramer. All rights reserved.