The other day, I heard a morning team launch into a subject that should have taken about ten seconds to set up, but they took 4 times that. The classic “dog chasing its own tail” scenario. Lots of activity; no real progress.
Without quoting them, let’s compare it to a movie. Where the scene description would be “Doorbell rings. Then cut to the door being opened,” we instead got the meaningless (and uninteresting) details. The wife heard the doorbell ring, then told her husband, who was chilling out on the couch, to answer it, and even though he didn’t want to, he made himself get up and do it anyway…blah, blah, blah.
Cut to the chase, for crying out loud. Remember this:
Too many words “getting started” always leads to a letdown at the end – if the listener even makes it TO the end. The impact will always be reduced, no matter what.
Doorbell rings. You answer it. WHAT HAPPENED? THAT’S the important part.
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Member, Texas Radio Hall of Fame
© 2020 by Tommy Kramer. All rights reserved.