You’re playing a recorded interview (and in Music Radio, ALL interviews not done live in the studio should be recorded whenever possible). Something happens that takes the guest and you by surprise. But the guest’s agenda (what they want to promote) hasn’t been taken care of yet, or you’re not ready to pull the trigger right then.
Ho hum. So we hear a little too much, and the one truly spontaneous moment gets “lost in the blah-blah”.
Here’s an alternative to just mindlessly playing what you recorded:
Think of the audio as just ‘sound bites’ (and break them into pieces accordingly), so you can interject a thought or a comment, then play more audio if needed. Way too often, I hear bland interviews treated as being sacrosanct, which keeps them from sounding like an organic “visit” with the artist.
1. Not everything needs to be included in the audio. You can add stuff live.
2. And not everything that IS in the audio needs to be played.
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Member, Texas Radio Hall of Fame
© 2020 by Tommy Kramer. All rights reserved.