Tommy Kramer Coaching Tip #310 – Why You Want To Talk To ONE Person

Every time I hear an air talent talk to a “plurality” with words like “folks,” “ladies,” “all of you” (or “some of you”), etc. I want to call them up and do a coaching session right NOW on why this is ineffective.

Maybe you can best understand it through Bob Dylan’s acceptance speech when he received the 2016 Nobel Prize for Literature. In part, he said “As a performer, I’ve played for 50,000 people and I’ve played for 50 people, and I can tell you that it is harder to play for 50 people. 50,000 people have a singular persona; not so with 50. (With fifty) they can perceive things more clearly. Your honesty and how it relates to the depth of your talent is tried.” He added, “The fact that the Nobel committee is so small is not lost on me.”

The smaller the target, the more clear the perception, the more you can reveal. “Hello, Cleveland” doesn’t address anyone in particular.

When I worked at a female-targeted station, I just talked to my wife. When I worked a male-targeted station, I talked to my cousin Ricky, who was like a brother to me.

Put a picture of someone who personifies your target listener in the Control Room where you can’t miss it – like taping it to a chair in front of you.

Now….reveal.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2019 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #309 – Jump Into The Pool

The other day, during a session, we were talking about what to do for Mother’s Day. I mentioned having my mother do my show one Mother’s Day years ago, and the talent I was working with said, “I could bring my daughter on with me…which she would hate.”

I replied, “And that – her being resistant to it – would be something EVERY listener could identify with.”

Continuing, I suggested that she act out – complete with sound effects – her dragging her daughter into the room. Like…with a chain, scraping across the floor. Dripping with reluctance.

So here’s the lesson: Don’t be afraid to make things theatrical. The more you create that “theater of the mind” thing, where the listener can PICTURE it, the better.

Unlike real life, JUMP INTO THE POOL.
DON’T look to see if there’s any water in it first.
Because all people are going to remember is that you jumped.

Note: My friend Ron Chapman, legendary Dallas morning man, once jumped out of an airplane on the air. THAT was GREAT radio.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2019 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #308 – I Want People to Know When They’re Good

Because of a recent conversation with my partner and friend John Frost, maybe it’s a good idea to talk about why coaching is so essential to an air talent’s growth.

When I first set out on this path more than 20 years ago, I had only heard of two people that specifically worked on coaching talent – Valerie Geller and Randy Lane. Each of them has credentials a mile long, and I’ve learned things from each of them. Valerie is the Great Guru of Talk radio, with clients all over the world, and – among others – Rush Limbaugh as one of her first projects. Randy is a master psychologist, with a gentle touch and a large dollop of personal magnetism.

We’re all a little different, though. I purposely chose to build an image of frankness (bordering on bluntness) because it’s intense, man. My process is very personal, and – despite what the reputation might lead you to believe – I mainly just want people to know when they’re good. Yes, I point out flaws in execution when needed, and definitely want to have a Strategic reason for everything that we do, but my own mentors always took time to make sure that I knew whatever my strengths were.

And if you’re not getting that kind of support, you should be. No one makes it alone, we all start off making every mistake in the book, and Strategy and Tactics are very different things. But we all share one thing: the ability to LEARN.

As you read these tips every week, I hope you glean something from each one that helps you get better.

Next week, we’ll put the hammer down on something – don’t know what yet, but remember where it’s coming from. And thanks to everyone that helped me get to where I can help you.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2019 by Tommy Kramer. All rights reserved.