Tommy Kramer Coaching Tip #331 – The Best Thing You Can Hear…and Do

Curiosity may have killed the cat, but it also made for great musicians, explorers, writers, painters, and radio staffs.

When you have a bunch of people who are all continuously curious about how to get better, you have lightning in a bottle. And you can feel it in the hallways. It shows on the air. And people listen to you simply because they WANT to. You don’t have to dangle a lot of incentives in front of them, although contests are fun. You don’t have to pander to them and compliment them all the time – especially not for their good taste in listening to you. And you don’t have to worry about what your competition is doing, because if you’re talented and still working to get better, the other guys are already dead men walking.

Give me the people who come up with ideas for better systems, who want to try something on the air they haven’t done before, and want to have FUN doing their jobs.

But here’s the deal: every person you have who doesn’t think like this holds you back. Hire wisely. Interview the person, not the job posting. Find the ones who want to help you do GREAT radio. Then coach them up.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2019 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #330 – Avoiding California Airhead Language

“And I was like…”
“Then she was like…”
“So I was like…”

Like what? Like someone who never passed seventh grade English?

“She was TOTALLY not going there…” (Could she partially go there?)
“I’m SO doing that…” (Well, all I can say is “You SO sound like a dolt.”)

Look, I’m all about “street language” and I definitely don’t think we should speak “The King’s English” – but we need to sound like we’re not 14-year California airheads.

Here’s why: Someday, a plane might fly into another building. Or another “quiet guy” is going to walk into a mall and start shooting people. And when that happens, you want people to take you seriously if you’re going to comment on it. Radio is about having fun, and being topical; but at times, it’s also about being CREDIBLE.

Note to anyone in California: feel free to do all the Texas and Louisiana jokes you want. (Louisiana is my home state. Texas is where I spent the majority of my adult life.)

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2019 by Tommy Kramer. All rights reserved.