Tommy Kramer Coaching Tip #284 – The Barbecue Test

One of the biggest challenges these days (as always) is Content.

There are lots of questions that help you put it together – Is this top of mind? Does the listener actually care about it? Do you have anything to offer on this subject that’s unique, and not just what everyone else will do? Where are you going with it? Is there a chance that it could lead to listener feedback, or is just a one-off thing? …etc.

But these leave out what I consider to be the most logical question to ask yourself: Is this something you’d say at a barbecue, to a person you just met?

If not, why are you saying it?

This will not only quickly cut to the chase as to whether it’s valid Content or not, it will also (hopefully) shape the LANGUAGE that you use, how you get to it, how you edit it, and most importantly, keep you from sounding like a disc jockey and more like a real person.

No one is enjoying hearing people read crap off a computer screen or someone’s stupid Facebook post on the air. Dig deeper if you want to be great.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2018 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #283 – EARNING More than Thirty Seconds

This is a follow-up to the “Less is More, and More is Too Much” tip from a couple of weeks ago…

Thirty seconds is a significant amount of time. Companies literally pay millions of dollars for ONE 30-second ad in the Super Bowl.

The latest research is showing that millions of Gen X-ers and Millennials go to You Tube to see a video, and if doesn’t have a “Skip this ad” thing after just a few seconds, they won’t stick around to watch it at all. That’s the mentality we’re dealing with.

You owe it to the listener not to waste his or her time. You owe it yourself as a performer to develop the skill set of refining and editing what you do so you don’t waste words, repeat things, or take unnecessary “side roads”. Sixty seconds is a LONG time, and two minutes is an eternity.

Yes, of course, an occasional longer break is fine, but automatically thinking “you have two minutes” (or more) is wrong. You don’t…unless you EARN it. You want more TSL? Try not being tedious to listen to.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2018 by Tommy Kramer. All rights reserved.