Monthly Archives: May 2025

Tommy Kramer Coaching Tip #625: Vocabulary – Point By Point

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The best air talents are almost always the ones who have a wide, expansive vocabulary – and the ability to select just the right words right NOW, in the moment.

Why do I stress this? Because….

When you know what you want to say, but not how you want to say it, you’ll always use too many words. (And that’s just boring.)

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2025 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #624: Options to “If you…”

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“Maybe you (did this)” also brings in the opposite – “Maybe NOT.” I’ve written about this before. “If you…” doesn’t have a downside. (“If” is the magic word that makes all things seem possible. “Maybe” isn’t.)

But you also don’t want to constantly use “If you…”

There are other options:

“You’ve probably seen this…”
“Bet you’ve done this before, too…”
“You’ve probably felt this before…”
“So, imagine that you…”
“Think about this…”
“Say that you (did..whatever)…”

There are always options in how to plop the Listener into whatever scenario you want. Just don’t do “Maybe…” It’s weak.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2025 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #623: Whenever Another Voice Overlaps Yours…

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This is primarily a team show tip and Talk show tip – but for anyone on the air who has a partner, or interviews a guest.

Whenever another voice overlaps yours…you stop talking.
The worst thing on the listener’s end of the radio is two people (or more) talking at the same time.

So here’s how it works: when the other person interrupts you, STOP…….for a moment, then go on. You’ll never talk over each other (or a guest) for more than a word or so, and for a team show, this will lead to getting REALLY well-coordinated – fast.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2025 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #622: Zeroing in How to Reach your Target Listener

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Note: This is subjective!

It’s said that “The way to a man’s heart is through his stomach.”

But I believe that the way to a woman’s heart is through her children.

Men will talk about their kids, but it seems to me that it’s usually to brag about them in some way. However, it’s my experience that a woman will talk about her kids because she wants to share why they’re unique.

Choose wisely the path you take, because it’s easy to just travel down the wrong road and BANG!…the listener tunes out.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2025 by Tommy Kramer. All rights reserved.