When I listen to the radio, the first thing is – I want to feel a human being there. Not just some quacky-voiced announcer who’s sitting there playing Wordle on their iPhone during the songs. And certainly not someone in the Talk arena who sounds like their every remark is prepared. (BE prepared, but don’t sound too prepared.)
It’s bad enough these days with robotic-sounding voice-trackers and AI voiceovers all over the place. I miss presence.
Relate. Be unique. As I always say, “Crack your chest open and show us what’s in there.”
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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2026 by Tommy Kramer. All rights reserved.