Tommy Kramer Coaching Tip #695: The Two Questions You Should Answer

If you’re new to a station, there are two questions in the listener’s mind you need to answer:

1. Who are you?

2. And why are you that way?

That’s what works. I had a morning show partner in Dallas who resisted this at first, clinging to being funny as his identity. But it was “punch line” funny.

When we got into cracking his chest open and seeing what was in there and what drove his real humor, the show clicked.

People don’t usually buy your act. They buy you, warts and all.