This tip is about creating a “phone culture”, because it’s sad to me that many shows have to struggle mightily to get feedback from their audience.
It’s simple: ONCE an HOUR, say something like, “You’re always welcome to join the show…” and then add the phone number.
The goal is to create a group of 10 or 20 people that will ALWAYS respond to what you’re doing on the air.
Do this for as long as it takes to “stock” the show with listeners’ feelings.
Because – and I’ve said this many times – I don’t really care about what you think, but I’ll always care about what you FEEL.
People connect through expressing their emotions, not just analytical “takes” on a given subject.
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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2026 by Tommy Kramer. All rights reserved.