Tommy Kramer Coaching Tip $468: Why You Should Listen to Yourself

It stuns me how few air talents these days ever listen to their own show. Back when I was on the air (when dinosaurs ruled the earth), it was a given that the cassette “skimmer” that only recorded when the mic was on would be taken out and listened to on my drive home. At some of the stations I was part of, we’d listen to airchecks as a group, with everyone free to point out whatever they heard, good or bad.

Here’s why you should listen to yourself AT LEAST once a week:

1. You’ll pick up habits, then work on changing them so you erase “crutches” from your vocabulary.
2. You can check your timing, making sure you’re coming in at the EXACT right place – not too soon, not too late. (Every song has that perfect “last LOGICAL place to come in or start the next song.)
3. You can hear for yourself whether you sound like you actually enjoy being on the air. I’ve heard way too many music jocks that sound bored most of the time.
You can get a feel for your voice acting skills. (NOT sounding like a typical disc jockey is essential.)

And finally, you’ll have an edge over any competitor who DOESN’T listen to himself. When you’re sharp and the other guy isn’t, he’s a dead man walking, but he doesn’t realize it. If I’m searching for an air talent and hear someone who’s really making an effort to sound good every break, that’s the person I’m going to hire.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #467: Heart versus Humor

Some people, like I did early in my career, spend too much time trying to be funny, or trying to be thought of as funny.

But thanks to the great Lee Abrams, I was able to get out of that ditch. Lee straightforwardly told me that when I tried to tell jokes, they fell a little flat. But if I was just myself, funny things happened. He said “Don’t try to say funny things. Your strength is saying things funny.”

It totally changed my career, and I was able to tell Lee that years later. So…

Be genuine, instead of trying to be funny. Go for the Heart, and sharing an honest observation or feeling, instead of a punch line.

The odd thing is if you have the Heart, the humor comes anyway, naturally. But if you just try for Humor, it leaves the Heart out.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #466: Be Like a Great Song

When you’re really focused – clear on what you want to do – you have a chance to be great. When you’re not quite sure, or just “winging it” this break, your odds diminish.

The best programmers make it where you know the objective, which should be first, to keep the listener with you. (When someone tunes out, that’s a misfire.) And then, hopefully, make the listener want to come back tomorrow for more.

Like a great song. You want to hear it again.

You lose your ego, and you gain confidence, when you do the right things right.

So don’t even think about your voice, forget trying to “sell” things, and just share. What you and I have in common today is the real subject matter. The rest is maintenance and branding. (But do those well, too.)

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #465: “Topics” are just Springboards

Topics are just springboards to reveal emotions. (Please read that sentence again.)

These thoughts will help you:

1. If you’re just talking about a subject, but I’m not in that picture, it won’t work well.

2. If it is about the Subject and about me (the listener) but not about YOU, too, you’re still missing an ingredient.

3. And anything that doesn’t have a clear emotion at the center of it is just fodder.

This is why all great Content comes from what’s around you that you and your listener have in common or can identify with, and feel something about. Otherwise, it’s just a “topic” – which I consider to be basically the same as drain cleaner.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.