If you have a dog, you know this to be true: most dogs lie around waiting for something to happen, then – and usually ONLY then – they get up off their duffs and JOIN you. Dogs are eager to participate, but they’re not usually self-starters. My best friend’s two dogs lie around on the bed until one of us goes into the kitchen, or outside, then they LEAP off the bed, ready to join in on the sandwich I’m making, or if I go outside, run out the door with me to do whatever they think I want to do (which apparently is bark at squirrels).
Waiting for something to happen, then joining in. That describes a lot of air talents today, content to just do the basics, promote something, say some nebulous “glad to be a part of your day” language, then go back to looking at their Facebook pages while the song plays. But that’s how dogs live.
Pick a subject, think up an angle on it that’s personally revealing and entertaining, then open the mic and DO SOMETHING.
A talent who’s just spewing out the artist’s name and the song title, or doing some generic liner, is pretty much just a waste of time. Honestly, I’d rather you just play the sound effect of a dog barking. That would be more entertaining.
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Member, Texas Radio Hall of Fame
© 2018 by Tommy Kramer. All rights reserved.