The great NBA coach Hubie Brown, also a master “color man” for NBA games for years, has this great saying, “He gives you his dollar.” (Think Larry Bird, Michael Jordan, Steph Curry, etc.)

That means the player gives you everything he has every game, a “dollar” rather than, say, 40 cents.

I’ve helped many stations in the search for air talent over the years, and that ingredient is always what we look for. I feel that a good talent who doesn’t give it a full-out effort every day is cheating the station – and himself/herself.

All the “flash” in the world can’t make up for a lazy work ethic. Give it your “dollar” every break, every hour, every day you’re on the air. You never know when someone who could change the course of your career might be listening.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Times have changed. Local stations often don’t sound local. Syndicated shows tend to talk about generic subjects because they can’t be specific to a certain city or state. Huge radio companies are so weak in coaching the talent that many air talents have never had a coaching session.

So let’s start your process with a basic question: Did you get noticed today?
And while we’re going there, if you missed work today, did any listeners notice?

Every day, you have a chance to carve out the same kind of career as a Paul Harvey or Howard Stern or Bobby Bones or anyone else you want to name. So…who are you? What’s your brand of humor? What emotions do you show on the air? And most importantly, what do you have in common with me (the listener)?

I tell people all the time to “crack your chest open and show us what’s in there.” THAT is how you get noticed.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.