Tommy Kramer Coaching Tip #524: A. I. versus Your Demo

Well, it’s here. A station in Portland has an A. I. (artificial intelligence) “air talent”. A sign of things to come? Well, as the renowned football coach Bill Parcels used to say, “Let’s not get out the anointing oil just yet.”

When a station needs a new talent, your demo will possibly land you the job. But obviously, it’s now possible that a faceless nonperson might get it instead. So think about how you come across on your demo.

Two thoughts for you: Editing. And Personality.

If you can’t edit your demo well, it won’t carry much impact. And if you have Personality out front, you’ve got a great shot to not lose out to a robot voice.

And (note: editorial) any station thinking about using an A. I. “jock” is basically just taking the cheap way out and doesn’t deserve listeners. Period. Shame on them.