Tommy Kramer Coaching Tip #382 – Memories and Shared Experiences

When you do something on the air that makes the listener think “Me too,” you hit the jackpot. Memories and shared experiences aren’t just about what happened and when it happened. They’re about the Emotions that people feel when they go (or went) through them.

This is why “interesting” isn’t the same as “relevant”.

When you tap into Emotions, you gain DEPTH.

Most of the subpar shows are just about things, data, facts, and “fluff” srories. These are almost always boring. But when an emotion is called up, people “lean in” with their ears.

Emotions are the goal of everything that we do.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2020 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #378 – The Boulder in the Lobby

If you listen to the air staff, way too many stations nowadays have what I call “a boulder in the lobby.”

“The PD has no power, so we can’t do things we want to do.”
“The wrong people DO have power, so the best ideas can’t even get heard.”
“The GM is just a Sales Guy, and doesn’t understand Programming.”
“The new owner is just a financial guy, and doesn’t know anything about radio.”

In one station I worked at, a person they hired to fill a key position lived on a houseboat, and bathed in a lake. He always smelled like catfish dung. It got so bad that several coworkers left various deodorants on his DESK, and many complained to the boss – who did nothing about it. Slowly but surely, people left the station. I know that sounds kind of gross, but it happened.

So here’s the deal: as a Talent, when you come into the station every day, you have a decision to make. You can walk around whatever the “boulder” is and give it your best effort to do radio that’s worth listening to. Or you can go work somewhere else.

What you should NOT do is stick around, but have a grousing or negative attitude.

New York Yankee great Joe DiMaggio, in his last season, once ran hard on painful bone spurs to make a difficult catch. Mickey Mantle (who was in right field as a rookie) told Joe that he needn’t have done it because Mickey had it in his sights. But DiMaggio answered, “There’s always some kid who may be seeing me for the first or last time; I owe him my best.”

So do you.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2020 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #204 — It’s Still Only About 3 Things

These past few weeks, I’ve tried to do “reset” tips – things that will get you grounded in “the firmament” of what it’s going to take in terms of technique and overall Strategy in order to fight off the inevitable technology and lifestyle changes that will challenge radio in both the present and the near future.
AM radios are already disappearing from cars. But in a couple of years, ALL radio may be gone, replace by apps on a screen where the radio used to be.

So remember this – it’s still only about three things:

(1) Weigh in on what’s already on the listener’s mind, or…

(2) Bring to the listener’s attention something that he/she needs to know about, but may not have heard yet. And…

(3) Do it in STYLE. YOUR style; not anyone else’s.

If you trim your focus down to these primary goals, you really can’t go wrong. You’ll always be relevant, and you’ll be unique.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #165 – Becoming a Beginner Again

Beau Weaver is an excellent Voice Actor in Los Angeles. I’ve worked with Beau on and off ever since we first met as radio babies decades ago, and his transition from being a great disc jockey to succeeding in the voiceover universe has been inspiring.

At a seminar we did together in L. A. a few years ago, one of the things that Beau said to a roomful of radio people who were looking to move into the voiceover arena was “Sometimes you have to be willing to become a beginner again.”

As this is being written, I’ve just finished listening to an aircheck from a jock who always answers comments from his Program Director with “I’ve been at this for 25 years,” a defensive mechanism that’s keeping him from learning. To put it gently, I fear that his situation will not end well.

At key times in your career, you have to be willing to become a beginner again. Unless they’re making another Jurassic Park movie, no one is looking to hire dinosaurs.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #160 – Deliver INFORMATION, not Guesses

On a recent ‘listen’ to a guy in New York that I coach, he came out of a Peter Gabriel tune by saying “I still remember when that song was in ‘Say Anything’…back in the late 80’s or early 90’s…that John Cusack film…”

Oops. Incomplete prep. Not good. With all the resources we have today, there’s simply no reason to not have the information ready. He could have (1) looked it up on imdb.com, (2) Googled the movie, or (3) just asked Siri.

Here’s what I told him: People don’t tune in to hear you GUESS about things. You’re supposed to KNOW, whether it’s just when a movie came out, or what time an act will go onstage at a concert the station is hosting, or telling me about a contest or promotion. Deliver information, not just guesses. YOU’RE the authority. (Or at least you SHOULD be.)

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #135 – Chinese Handcuffs

No doubt you’ve seen “Chinese handcuffs”, that little woven tube that TRAPS your fingers inside it. And the more you struggle, the tighter it gets. You have to relax to get free.

The same thing goes for what you do on the air. Don’t overthink what you’re doing, and don’t try too hard. Make it simple, and easy to consume. If you try to do too much or it gets too complicated, that can be a lot to ask from someone who’s just on his way to get a burger.

Allways try to make each break the very best it can be, even if you’re just intro’ing a song. Simply let yourself get into the moment, and engage.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.