It’s never a bad time to work on using fewer words. Here’s why…
When you pare down the word count, it helps you cut through the ‘blah blah’ all over the dial and sound more specific, which tends to “imprint” more on the mind.
It’s a paradox, but using more words rarely makes something clearer.
(Note: This tip started out as a full page of 240+ words, but I cut it down to just 55.)
– – – – – – –
Member, Texas Radio Hall of Fame
© 2021 by Tommy Kramer. All rights reserved.