This is a follow-up to the “Less is More, and More is Too Much” tip from a couple of weeks ago…
Thirty seconds is a significant amount of time. Companies literally pay millions of dollars for ONE 30-second ad in the Super Bowl.
The latest research is showing that millions of Gen X-ers and Millennials go to You Tube to see a video, and if doesn’t have a “Skip this ad” thing after just a few seconds, they won’t stick around to watch it at all. That’s the mentality we’re dealing with.
You owe it to the listener not to waste his or her time. You owe it yourself as a performer to develop the skill set of refining and editing what you do so you don’t waste words, repeat things, or take unnecessary “side roads”. Sixty seconds is a LONG time, and two minutes is an eternity.
Yes, of course, an occasional longer break is fine, but automatically thinking “you have two minutes” (or more) is wrong. You don’t…unless you EARN it. You want more TSL? Try not being tedious to listen to.
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Member, Texas Radio Hall of Fame
© 2018 by Tommy Kramer. All rights reserved.