Tommy Kramer Coaching Tip #671: A Picture of the Listener

Some questions for you:
Who is your target listener?
What does that person look like?
What do you actually know about her or him?

The simplest way to maintain focus and stay in your lane as an air talent is to have a clear-eyed view of who your listener is, and what that person’s life is probably like.

Your Sales staff might be able to help you. Sales people seem to know who to approach.

Suggestion: Find a picture of someone who personifies your target listener and put it in the Control Room where you can’t miss it. (Taping it to the back of an empty chair facing you, for instance.)

When I worked in a female-targeted format, I put a picture of my wife in the Control Room. When I worked in a male-targeted format, I put a picture of my cousin Rick, who was like a brother to me.

Just open the mic and talk to the picture. Easy.