The main challenge in bringing great Content to the table each day is that it takes a little work – something that it seems like the vast majority of air talents now see as more of a nuisance than anything else.
So what we get a lot of the time is the “kicker” story – one of those supposedly “amusing” stories like the “stupid criminal of the day” tripe, or innocuous, space-filling items like one I saw the day of this writing, “What your crush on Keanu Reeves actually means, according to science.”
This is the lamest form of show prep. Here’s why:
1. No one really cares.
2. Anybody who DID care already saw it. (You’re not the only one with internet service, you know.)
3. There’s nothing personally revealing in it. You’re just reading something, then maybe throwing in a comment. Any idiot can do that.
If you really want to improve your show’s Content, start right now by refusing to do ANYTHING that doesn’t matter to – or isn’t relatable to – your listener. Those “kicker” stories are just things to take up space on the page between the ads anyway. You won’t miss them, and your listener CERTAINLY won’t miss them.
When what you talk about actually matters to the listener, you have a real chance to build a solid career. “Radio personality” is a different definition than just “disc jockey”.
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Member, Texas Radio Hall of Fame
© 2019 by Tommy Kramer. All rights reserved.