I don’t know whether this is true or not, but the story goes that when the great actor Marlon Brando was doing his first movie role, after an early scene, the Director brought up a couple of concerns. He was having a hard time getting a full-on shot of Brando because Marlon didn’t mug for the camera like a lot of actors in that era, and (as we all know) Brando mumbled. Supposedly, Brando replied by asking him if he had a camera operator, to which the Director said yes. Then Brando asked “And you have a ‘boom’ guy—the one who can move the mike?” The Director answered that he did, and Brando said “Well, tell them to move ‘em. I’m just bein’ the guy.”
He was just “being the guy”—the guy who would actually SAY whatever the dialogue was.
If you’ll embrace this simple concept, you’ll become much more natural and believable than ever before. Whether it’s personality Content, a station event you’re supposed to plug, a commercial, or the weather forecast, sift everything through the “be the guy who would say that” filter.
Example: No real person meets a friend for lunch and says to him, “A recent study says that 29% of Americans are buying red cars this year.” But he might say “Lots of red cars on the roads lately. I never noticed until I bought one. Now I see them everywhere.”
The “real guy” read is everywhere in the voice acting world right now. Big-voiced “announcers” are so 1970.
You always want to use down to earth, authentic language. Real words, not “print” language. If you have something to read that’s written poorly, rewrite it. If you think you’ll get in trouble for it, ask permission. No good PD will mind your not sounding stiff or implausible.
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Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.