If you’re an Apple hater—you don’t like Mac computers, don’t like the iPhone, and would never buy an iPad—try to put that aside for a second. Of course, if you’re using a PC, you’re probably not reading this anyway, because you’re sitting through a Norton Security scan, Windows Updates that’ll take 40 minutes, or the dreaded blue screen of death. Anyway…
Apple has a simple philosophy. Three thoughts:
What would be cool?
What would be fun?
And what would benefit the customer’s life?
If your radio station thinks the same way—what would be cool, what would be fun, and what would benefit the listener’s life—you’ll be successful. But many stations seem to only think “What would be cool—to us? What would be fun—for us? And what would benefit us?”
As an air talent, even if your station doesn’t get it, YOU CAN. Start by being really, really user-friendly, like an iPad. (If I need some sort of prior knowledge to listen to your show, I’m out of here.) And like the guys in the Apple Stores, never talk down to your listener, or make him or her feel dumb for not knowing what you know. Make it FUN to listen. If you’re in a Talk or News format, make it always interesting and unique to hear your Content.
Now take these concepts and DO run with scissors!
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Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.