Okay, you’ve done something that got some phone reaction, and there’s a good call you want to play.
We’ve all heard a Talent circle around the block endlessly, eventually gurgling and drowning as he tries to re-introduce the Subject. Sometimes we hear innocuous details that take us nowhere. I’ve even heard people tell the whole story again! As a RESET!!! (This, of course, is Death.)
If it takes more than one sentence to “reset the stage” of what you’re talking about, you need to work on this. “Redundant” is not the vibe you want to give off.
So think of it like a newspaper article. You want to start with a headline, not with a paragraph. ONE line, then BANG!…go right into the “meat” of the call.
The same rule applies when you’re not going into a call; you’re simply resetting a Subject in order to add another point about it. Don’t waste the listener’s time. Editing is the name of the game. Editing yourself is a GREAT quality.
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Radio Talent Coach
Member, Texas Radio Hall of Fame
© 2014 by Tommy Kramer. All rights reserved.