Tommy Kramer Tip #48 – One thing, One thing, One thing

Here’s a quick and easy show prep tip.

Every day, bring in these three things:

1. One thing you saw. (Observing real life IS show prep.)
2. One thing that somebody else told you about. (The reason for this is that other people have different “camera angles” from yours.)
3. One thing you read. (But don’t read it to me. Just tell me about it.)

This will assure your having three solid things to talk about each day. If you’re in a two-person team show, you’ll have six things to talk about. When you add in the Content that the station provides—features, contests, website stuff, etc. the “empty page” fills up fast.

This process divorces you from the all-too-typical “crutch” material like “This Day in History”, Celebrity birthdays, or stealing lines or “bits” from someone else (which never sound like you), And because those 3 things you bring in will be different every day, your Wednesday show won’t just be a repeat of Tuesday’s show.

Jocks tend to think in terms of “benchmarks,” and build a list of things they do at certain times every day that can freeze you into an “autopilot” mentality. There’s room for benchmarks, but you also have to find ways of maintaining or generating that creative “spark.” The “one thing—one thing—one thing” method is an easy way to keep from growing stale, and stay interested in the non-Control room world….you know, the one your listener lives in.

– – – – – – –
Tommy Kramer
Radio Talent Coach
214-632-3090 (iPhone)
Member, Texas Radio Hall of Fame
© 2014 by Tommy Kramer. All rights reserved.