It’s so easy for an air talent to think “I have to do something BIG to stand out against the competition,” and yes, radio is all about creating memorable moments that make people want to come back and listen to you again tomorrow. However, as New England showed against the Rams in Super Bowl LIII, you don’t want to go outside your comfort zone or change your identity to accomplish that.
Once again this year, the Patriots demonstrated that you win by doing the right thing at the right time. That’s what puts you on top. So here’s what you can take away from the Super Bowl, in radio terms…
Things to stay away from:
Don’t try to cram in too much over a song intro.
Don’t try for a second punch line. 99% of the time, that second line will not be as good as the first. Stop trying too hard.
Lose the thought that 3 minutes (or more) is a decent length for a Content break; it’s actually half that…or less.
Things to remember:
Do what YOU do best. (You may need coaching to realize what it is. Most talents do.)
Trust that it WILL be enough…that it WILL work. That confidence comes across.
Forget imitating anyone else or stealing someone else’s bit or punch line. Come up with things that not everyone else will do or say.
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Member, Texas Radio Hall of Fame
© 2019 by Tommy Kramer. All rights reserved.