To the listener, it’s all about Discovery.
As long as I’m discovering something (if it’s relevant to my life and interests), we’re good. When that stops, it’s “See ya.”
So you have to avoid repetition, and you have to always be moving forward.
This is why, as a coach, I can zero in on what a show needs quickly, because I’m always looking for the answers to two questions:
“What did we learn?”
And “What did we learn about you?”
Both of those things are essential.
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Member, Texas Radio Hall of Fame
© 2019 by Tommy Kramer. All rights reserved.