Tommy Kramer Coaching Tip #327 – A Shoe Store With No Shoes

My friend and associate John Frost and I have one huge pet peeve – when we walk into a client station and can’t hear it playing in the building.

When we ask why this is so (and we do), we get these really lame answers:

“People are working, and the music distracts them.”

“We want people doing their jobs, not just listening to the radio.”

“The people in the office can’t talk to each other if the station is on.”

And the one I found most insane – “You can hear it in the bathroom.” (Wow! Let’s all go in there!)

No one wants to walk into a shoe store that has no shoes. If I can’t hear your station in the lobby or in the hallway, apparently you don’t have one worth listening to.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
Member, Texas Radio Hall of Fame
© 2019 by Tommy Kramer. All rights reserved.